Partywirks
FOR IMMEDIATE RELEASE
For more information contact:
Robert Araiza, Mulligan Family Fun Centers, Director of Marketing & Sales
310-325-9806
Larry McLean, Partywirks, President
503-635-1480
877-345-4012
Ready, Set...Partywirks! at Mulligan Family Fun Centers
When Robert Araiza, Director of Marketing and Sales, was ready to align his party and event business
with the needs and expectations of online customers, Partywirks took up the challenge. With three
locations in the competitive Southern California market, Robert knew there was a need to adapt his party
& event business to new online methods of doing business. Telephones, voice mail and expanded party
forms were simply becoming outdated and less effective for interested consumers and his busy staff.
To get started, Robert put Partywirks to the test in their Palmdale facility. Key success indicators were:
- Customer acceptance, will customers use Partywirks and book online?
- How quickly will staff adapt to web-hosted software? Will it help them with job productivity? Who is Partywirks and do they understand my business? Will they provide dependable service and expert advice? Will they help us transition to an e-business platform?
Test results were clear. With a strong recommendation from Palmdale sales management and early online orders showing very positive customer reception, the decision was made to quickly offer the online conveniences of Partywirks to Mulligan customers in both their Torrance and Murrieta markets.
"I'm excited" says Robert. "Orders are flowing in around the clock and I'm hearing good things from both staff and customers about Partywirks... we couldn't be happier with the service. Their people are knowledgeable and very responsive to our needs. This has been a successful project to streamline time- consuming processes for staff and guests alike. When customers serve themselves with Partywirks it saves time and makes the party booking process smooth and fast for everyone. Most importantly, we are building an e-business infrastructure with its cornerstone in sales and marketing. Our immediate goal is a complete transition to an online, onsite, in-house Partywirks web-hosted system by late summer."
"As the party and event market becomes more competitive, providing customers the ability to make an online decision will play a major role in winning future business," says Paul Kriete, Sales Director for Partywirks. "The time lag involved with the traditional telephone-phone tag-voicemail model of party booking just can't keep up now that Americans are online with web-connected cell phones, powerful laptops and high-speed Internet. The fact is many consumers don't wait and simply click to the next site in their search results to find the most convenient way to get what they want. Partywirks software gives Mulligan Family Fun Centers the right tools to capture the interested browser instantly."
ABOUT MULLIGAN FAMILY FUN CENTERS
Mulligan Family Fun Centers operates three full-featured family fun centers in Torrance, Murrieta and Palmdale California featuring plenty of fun options for families, groups and corporate customers.
ABOUT PARTYWIRKS
Partywirks, the leader in online Party and Event Management software, shortens sales cycles and improves access to critical business information for staff and customers. Partywirks offers a variety of online products and services that help our clients successfully transition to emerging online markets.
PDF Version of the Partywirks - Mulligan Family Fun Centers Press Release